With recent search engine algorithm updates, high quality content should be a vital element for any online business’s marketing strategy. A constant supply of unique and informative content shows search engines and customers that your business is an active source of updated and reliable information.
Great content also helps generate back links to pages on your website from other online publishers. The overall response to this is recognition by search engines and increased visibility.
Below are some features Google considers as pointers of high quality.
- Large content
- Images and videos
- Spelling and grammar
- Appropriate text formatting
- Outbound links to other related, authoritative sites
- Inbound links from other high quality sites
An accurate content marketing strategy is an integral part of any business survival, and requires time and skill. As a time-crunched business owner you may not get adequate time to generate, manage and oversee content creation for your site. if the case being so, it will be important to hire the services of a content director who will create and publish your blog posts, eBooks, newsletters and white papers. Getting a specialized content writer with SEO knowledge will be pivotal to your business success.
If you are going to manage your content creation or hire a writer, you can make use of the following strategies.
Blogs are the easiest to generating quality content for your website. Although a single writer can manage a blog, you may want to consider multiple employees to write on an array of related services and activities your company offers. Note that you shouldn’t write sales articles, but informative articles that offer value to your would -be customers. If your company sells skincare related products—write various articles on natural skincare treatments, how to prevent wrinkles etc. your audience will view you as an expert in skincare, and that will be good for business.
External content publishing
With external publishing you can create content for publication on other websites and blogs. Guest posting is one way to establish firm influence in your niche. You and your content creator will need to spend time building relationships with other sites for guest posting opportunities. Sites like hubpages, Squidoo, ezine and the like offer free registration and you can submit as many articles with backlinks in your author bio. Other blogs will require you to contact the site administrator for guest posting opportunities.
High quality guest posts are beneficial for search engine rankings for numerous reasons:
- They create inbound links to your sites, and these are more like credibility votes. The more inbound links you have, the better your rankings.
- They build an Author Rank for your site, which improves rankings of all content you’ve created on various sites.
- Increase your brand recognition and social media exposure. This also increases search engine rankings in correlation with SEO.
Beyond written content
The main focus of SEO is normally written content, but companies can also showcase their websites through video blogs, podcasts and other forms of interactive, visual content. Short videos, Pinterest pin boards and so on can be valuable sources of traffic. A multimedia approach to content marketing works similar to guest posting.
With increased social media presence and other online publishing platforms, companies can broadcast high quality, informative and engaging content through various platforms. This leads to more traffic, awareness and sales.